Thursday, March 29, 2018

BRAMBLES: Changes to Spring

Morning breaks over vineyards, Margaret River, Western Australia
Budbreak, the annual growth cycle re-birth of the European grapevine, vitis vinifera, is awakening our North Coast vineyards and gardens.  Just as the chard wildfire area's landscape recovers, springtime flowers that abound can renew our hope for the future of not only our local communities, but our area wine industry, as well.  Wine and its commonwealth throughout its long human history has continued to be truly uplifting, an annual reflection of the best of our human spirit and our artistic creativity, in the vineyard, in the cellar and around the global table.  This then demonstrates the annual fertility of our spirit, the awaking of Mother Earth, and the changes ready to spring.
Spring vineyards of Sonoma 
Old is New Again. Back in 2008,  Ehren Jordan, having gone from Turley Wine Cellars, to his  vineyard-select Fallia wines, and then to his Day zinfandel's, was SF Chronicles 'winemaker of the year'.  Now, he is also making wines at Zenith Vineyards of the cool Willamette Valley, exploring its silty-clay soils for award-winning pinot noirs and other intriguing non-mainstream varietals.  Another former 'winemaker of the year' at Stagling Family, Celia Masyczek, has also broadened her ambitions, and today is another widely respected consultant for many boutique, emerging North Coast labels. A generation of contemporary artisans such as these, scores of them, continue to re-new us, while locally, creatively exploring new wine industry frontiers. These then are the complex building blocks of regional vineyard growth and marketplace evolution for today's renewing industry.

Back in 1998, Wine Spectator selections for top-rated wines of the year had 7 of the top 9 that were French(red & white). By 2008, their top rated wine of the year(#1) was produced in Chile, Casa Lapostolle's Clos Apalta. Similarly, Wine Enthusiast opted for another top southern hemisphere selection that very same year.  Over the last generation of vintages, more & more top rated wines are today coming from emerging, diverse and non-traditional global locations.  As an international market continues to emerge, this global recognition reflects the wider propagation of the quality standards for wine for consumers, especially for those in the value marketplace.
Sonoma now has 18 AVAs, adding Petaluma Gap
Notable growth continues to renew interest. Up north, the Oregon Wine Board reported recently that economic impact of its wines in the Beaver State has increased by as much as 67% from three years ago, totaling today more than $5.6 billion.  As you may expect, similar growth is reviving an expanding industry for their related employment, investment and wine tourism.  Conversely, recently the winemag, Decanter reported that US exports fell sharply in 2017(20%), supported mostly by a fall in the value of the dollar against the Euro.  So somewhere the market grows, while simultaneously other, sometimes traditional consumer habits wane.

Closer to home, a flowering of  diverse wine events also introduces our annual springtime revival. Nearby Sonoma Valley Vintners organize our invitation to hold their annual Visa - Signature weekend, April 6-8. Bringing its creative happiness to the masses, more than thirty members of the Mendocino Winegrowers Alliance sets up April 07 in San Francisco's Fort Mason Center, for the annual Taste of Mendocino. Locally. it is the intimate, A Taste of Olivet, April 14, that shares the fertile heart of the historic Russian River Valley. Beyond, wine enthusiasts can get further out and head northeast for a beautifully bucolic El Dorado Passport, the annual Sierra Foothills adventure, which begins April 21 thru April 29.  Spring showers bring more than just flowers for wine lovers.

Industry growers, producers, and its changing marketplace are just like wine consumers: the environment continually evolves.  From increased national wine sales to our Sonoma's growers cultivating towards an ever evolving commitment to 100% sustainability(a national first),  we all benefit from a fertile, living  industry that enjoys an annual renewal.  Constant in change, it is the sure sign of a growing spring in our wine country.


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Saturday, February 24, 2018

SYRAH: a Shiraz by Value

Terraced vineyards of Cote Rotie, Rhone Valley
A river runs thru it; the mighty liquid highway churns south, just as it was for the conquering and wine loving  Romans.  Today, the Rhone River Valley of southeastern France remains that ancient birthplace and a benchmark of the ancient dark skinned Syrah grape. Here it produced the wine of French Kings' and their diplomacy from the 17th century, crafting notable wines even then that invited cellar aging and convenient favors. Outside of the Northern Rhone, Syrah found the sun that promoted its stiff, fleshy backbone, allowing the brooding variety to be a decorated foundation to the blends prominent in throughout the Mediterranean south. However, this noble grape of historical origins has gone global over the last two plus centuries, now to be found widely introduced from South Africa to Washington State and Australia.

Savory. Blessed with acid and tannin strengths that encourage bottle aging, having opaque skins that could tolerate warmer climates, Syrah today is one of those grapes that can reflect where it was nurtured, thereby altering its Old World character. Tasting of savory dark fruits, bramble and olive, often described as gamy or of smoked meats, Syrah in warmer climates can introduce a riper, jammy fruit and occasional notes dark of spices and roasted earth.  It has proven to be quite adaptable, finding success with regional and international consumers far beyond its noble origins in the continental Rhone.
Groomed vineyards of McLaren Vale, South Australia
Here in the States, venerable Cline, Bonny Doon Vineyard, a host of Central Coast AVA wineries and boutique local producers from the 1980's still toil to grow the lagging Syrah domestic market. As of 2016, California still produces about 85% of all our domestic U.S. wines, farmed on more than 600,000 sustainable acres, but Syrah acreage remains stagnant at around 18000. In emerging Washington State(2nd largest U.S. producer), Syrah production in this past decade has grown measurably,  even as fruit pricing remained somewhat flat; and still sits far behind Cabernet Sauvignon and Merlot in acreage worked east of the Cascades.

Australia today dominates the value to quality Syrah marketplace with fruit-driven brands like Layer Cake, d'Arenberg Stump Jump, and behemoths Rosemount and Penfolds. From the heat of the Barossa Valley to the cooler coastal vineyards of the Great Southern, smaller Aussie brands like the widely available Paringa Shiraz, are consistent best buys, offering cost-conscious consumers bright Syrah character for pennies. Across its 65 winegrowing regions, nurturing almost 100 thousand acres of what is known down under as Shiraz, this long-tenured Aussie variety is today accounting for about a third of a thirsty nation's total wine production.
Distinctive grapeleaf of Syrah/Shiraz

Global acreage of the Rhone grape has continued to increase(lots of domestic Syrah planted in years that straddle the millennium), yet sales domestically remain modest, annually losing share to other popular millennial growth varieties (rose,malbec??). Syrah's challenge is today a varietal identity at these more modest retail pricepoints.  Mass produced, it consistently offers wines that are typically ordinary, non-distinctive, a lowest common denominator kind of full-bodied wine where savory is lost along with memorable personality.

Noble Syrah needs the right environment in which to shine, such as demanded by the continental Rhone Valley. She is not ordinary.  With attention in the vineyard, situated in draining soils, and nurtured with patient crafting in the cellars, Syrah shows all her many charms.  Her allure can be displayed at festive regional events, like the annual Hospice du Rhone, Paso Robles; her noble honor supported by the championing of the Rhone Rangers.  She can maintain her varietal mystery, her potency that can hold blended wines seamlessly, and remains faithful to feed our need to find really good value memorable Syrah.  Always a perfect lady, for many in the global consumer marketplace, Syrah's value is simply known as Shiraz.
New World vineyards of South Africa



Saturday, January 27, 2018

BRAMBLES: A $ellar of Values

Most wines come from a handful of large beverage companies
Beginnings. January is for many of us a month of organize and purge; shuffle those receipts, and finally get around to putting away the summers wardrobe. It does not take much more time or experience or even information to also begin to collect wines to fill a value cellar that provides a very hedonistic joy for almost any wine lover. Today, more than ever before, value wines abound in our increasingly global marketplace, and more avenues exist to acquire them.  It is a great vino game that invites the intrepid wine consumer, a hunt for storable nectar.

Long standing consumer trends indicate that we are buying more wine than ever before, even as industry consolidation continues with distributors and retailers(convenient supermarkets sell a lot of low to mid-priced wine).  That means that the value oriented wine consumer does not have to search far or wide to begin to collect a selection of wines that will contribute to any meal or occasion.  Once you find a place to store your collection that is out of the sunlight and in a stable environment(a ground-floor closet or dark basement corner), the game is on.
Building a cellar starts with one or two bottles
Fact is, the more we know about wines, ie. characteristics of grape varieties, details on their wine labels, etc., the easier it becomes to find a value that will benefit from a little bottle development. Does your meal need a zippy white wine to take a mild dish or appetizer over the top?  What a joy then to retrieve from your cellar an Argentine Torrantes, or a Spanish Verdejo, or a New Zealand Sauvignon Blanc. Should that red sauced pasta need accompaniment, then pull a bottle of Sierra Foothills AVA Zinfandel, or a Rosso Montepulciano d'Abruzzo Sangiovese from Italy's southeastern hills to provide dimension not present in the dish alone.  For the consumer, these selections and many others continue to represent not only value, but also a nectar that can change our perceptions about collecting wines.  You see, all wines benefit from some further development, not unlike the way children benefit from our patient nurturing.
Even in winter, we look towards new beginnings
Not all wines are created equal, as well.  Most of the wines available conveniently to consumers are products of large industrial corporations, where uniformity in manufacturing and bottom line oriented production costs guide their development.  You see, most wines produced in the U.S.(by volume) are intended for immediate consumption, because that's the way most domestic consumers' consume.  So the game of collecting becomes a little more challenging when we seek out wines that can really benefit from time in the bottle. Those mandatory front labels only represent part of their commercial story however.  Typically, by turning the bottle around consumers can find notable details that assist their selection, such as the important name of the importer or the distributor.  A back label can offer you suggested food pairings, the composition of the bottle or the unique history of the winery, and that can help consumers make a better informed selection for the cellar.

For the informed, clues can include a good vintage year for the producers region or a long-standing reputation for quality and value(Ch.Ste. Michelle or Ge'rard Bertrand); wines bottled by the producer or the domaine, or even a reliable importer(Winebow, Kermit Lynch) can also be informing. Increasingly, finding a reliable on-line flash site offering selections you routinely like can be of benefit to device-savvy collectors.  At on-premise retail, those impulse wine buys can encourage us with promotional pricing or a prominent shelf-talker that trumpets its accolades.  And, it all starts with one bottle that you don't intend to consume right away.  Heck, by two.  Before you know it, you are in the game, your stored wine collection is filling with a broad selection of values for almost any meal or occasion.  You will have a quality wine to bring to a friends' dinner party or to share with that special someone. And that, value wine collectors, can be just the beginning.



Friday, December 29, 2017

BRAMBLES: Chances Are...

Raise a glass with friends and try something new
Chances are that during that holiday party you will see old, familiar friends and a few new faces, too.  And then, there are all the folks you will greet.  There will be wines that you have enjoyed before, and perhaps a few that you know to avoid....just like those other holiday celebrants. But among the surprising collection of holiday treats there will be probably a few wines that are unfamiliar, creations that you have no prior experience with.  In that celebratory environ we have a great opportunity to introduce ourselves to something new that can change our world of wine perceptions, and as a result expand the choices we identify in the marketplace or the printed terror that is a restaurant wine list.  No formal introduction should be necessary.

'Chances are 'cause I wear a silly grin the moment you come into view; chances are you think I'm in love with you.'
Riesling pairs well with Asian inspired appetizers
Chances are when joining good company this holiday season, we will be in good cheer and ready to raise a glass or two. So what is expected in that glass?  Is the choice by color or a familiar varietal?  Or perhaps we choose something comfortable and familiar. There was a time when such gatherings brought together 'anything but chardonnay' sippers, and 'only cabernet' dandies.  Today as the global market expands, new choices await, like Chile's Carménère,  or a delicious Cabernet Franc from the Loire Valley of France, where the appellations of Bourgueil or Chinon will reward the curious searcher.

Chances are there will be bubbles, always bubbles.  Proseccos of northeastern Italy and cavas of Catalonia continue to present high standards of quality and value to celebrating consumers, and this holiday season is no exception. White wines too present choices beyond chardonnay(which can be in your cava), offering tastes of world travelers like Pinot Gris/Grigio or dry Riesling from Australia with a chance to join a party.  Again, the Loire Valley's Chenin Blanc from Vouvray or Savennie'res can be a delightful revelation in a glass. Chances are you may ask for two, even as you started as just one.

Chances are that as we escape our vino comfort zone, we'll find a new love.  Increasingly, the result may help the casual wine lover discover to what it is that they really like about wine varietals from unfamiliar places, and as a result, more about their personal wine preferences. Go ahead, take a chance. Chances are you'll find something good.
A world of wine awaits exploration
Predictions: Red blends will continue to be popular.  Consumers should continue a trend of 'trading up', even as the comfortable $10 threshold remains strong.  Chances are market growth will continue for those $20+ bottles where brands increasingly become important. International values should remain strong, as wines of emerging countries, like Bulgaria(world's second biggest wine producer in the 1980's) or Uruguay's high-tannin Tannat grape, find new markets. On-line retail will continue to grow with sail wind from Amazon(which consumers should notice), and there will be continued consolidation within the heavy weights of the industry(consumers should not notice).  As varietal and country of origin selections expand, consumers should find innovative packaging choices continue to grow green. Sustainability in any relationship is after-all what it is all about.

'Well, chances are your chances are awfully good!
Lyrics: Al Stillman c.1957

A Happy and Healthy New Year to All!  Cheers!!

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Thursday, November 30, 2017

BRAMBLES: Taste This!

Austria's 'Heurigen' culture invites a celebration by the glass
A discovery in a glass awaits! Hundreds of wine tasting rooms dot the bucolic landscape here in North Coast wine country, and thousands more nationally, all offering the opportunity to find something pleasing and inspiring presented in the glass.  In spite of the hospitable invitation, a common reaction may be, "why should I visit a rich guy place to pay inflated prices for a widely available wine?"  Fact is, that most of the wineries are small producers(comparatively), looking for the precious opportunity to introduce the uniqueness of their quality brand. The big guys dominate the marketplace and distribution, so little guys need to get creative to gain fans of their wines. Locally, by now you have probably heard or read of the devastating wild fires that enveloped the North Bay's Wine Country in October of 2017, so now especially it is an opportunity to aid their recovery and entrepreneurial development along with our own delicious discoveries. Perhaps unlike ever before, it is a wonderful time to 'taste this'!

Fact is, there is sensual pleasure directly associated with a wine tasting experience.  That joy of anticipation, the lifting of the spirit as you approach the pristine setting, and the excitement of discovery are only the beginning.  Once inside, be it a mysterious cave or a patio with an inspiring view, or a neat interior that gets your design juices flowing, the variety and types of tasting experience can be varied and as comfortable a fit as our unique sense of style.  There are stand at the bar community tastings, sit-ins at the casual comfort of a salon with new friends, or the ritzy upscale private tasting to temp our tastes.  Each has its own attributes, but all aspire for the same result: to create a new fan, an ambassador for their brand, whether it be from the few bottles you take away or the unique wine club you can adopt.  Many times, the selections offered at these smaller venues can be found in scarse other places, offering the buyer the bragging rights of 'exclusivity'.
Tasting in moderation is a sensual social activity
Each experience gives the taster inside information, a chance to talk with someone in the know to get the selections story.  That makes it a personal connection.  Because we taste subjectively(our own taste preferences), we can be influenced by what others say about the wine, or how the wine is presented(try to avoid places that tell you what you will taste), or even the heavy perfume carried by another guest.  Our unique palates with all those individual taste memories can also be effected by spicy jalapenos or that yeasty beer from lunch.  After all, it is an exploration, a personal discovery of what we like and don't like, enhanced by being in a cheerfully social situation.  We are at the same time challenged by our nature by not wanting to be the one in the group that does not like something. Tastings present the opportunity to fall in love with something new, and the special memory it carries when that same wine is enjoyed at home or with friends.  It simply makes emotional sense to try and get the most for ourselves from such a personal adventure of discovery that can be shared, and then repeated as often as possible.  Up lifting and jovial, wine tastings are intended to be a sensual pleasure, for the eyes and nose and palate that can also educate the affable consumer.
Discovery in a glass is social and educational
Of course alcohol repetition has its disadvantages too.  The taste buds tire, individual selection memories get foggy, and that impaired driving can really change your life.  It then makes sense to limit tasting venues, employ the convenient spit buckets, drink water as well, and use a friendly designated driver where possible.  In reality, tasters need a plan for their discovery.  Throughout the calendar there are numerous regional wine country events that help organize your outing and provide a special social reason to indulge, like the upcoming WineRoad's, Winter Wineland or Sebastopol's, 'Meet the Makers Tours at the Barlow'. These special events invite us to get out and meet new friends, enjoy the festive community atmosphere generated in the many inspiring venues, and ultimately, to indulge in the socially-personal discovery of 'taste this'.

Raising a glass: Prost and Salute!